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14/08/2005
ACI RACING, SILVERLINE MARKETING UPDATE
2005 has seen the involvement between ACI Racing and Silverline Tools reach new levels both on and off the racetrack.
Partnered with the multi-championship winning and ultra professional American Car Imports team, the word is now spreading far beyond the pit area about Silverline Tools.
As can be seen from the picture, Silverline Tools presence at the racetrack is now key to the success of the dedicated crew.
By using Silverline Tools in the Pits, Silverline is now taking maximum advantage of the expanding appeal of drag racing.
Drag Racing and Silverline Tools is a natural marketing link, and targets the potential customer in the most unique and ‘hands on’ way.
At the drag strip, up to 40,000 fans a weekend are allowed free access to the pit area to see first hand the top teams in the sport hard at work on the worlds most powerful machines.
The phrase ‘high performance tools for high performance vehicles’ has never been more apt than on a 3,000 bhp Top Methanol Dragster.
With the dragster set to be featured in Silverline,s National sales catalogue in the very near future, as well as other targeted marketing strategies 2005 and beyond looks very bright for this perfect partnership!
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